In another move to expand its offerings, Juicy Couture has signed a licensing agreement with Movado Group Inc. to design, produce and distribute a collection of watches. It is the fourth deal in recent months for contemporary brand Juicy Couture, including the launch of footwear licensed to Schwartz & Benjamin, the debut of sunglasses under a license with Safilo Group and the introduction of the Couture Couture 20-piece designer-price collection.
The footwear, sunglasses and designer range will begin retailing in spring, while the watch assortment under the Juicy Couture name will hit select high-end retailers and Juicy Couture boutiques in the U.S. next fall, with distribution in Europe and Asia to follow. Watches under the Couture Couture name might come down the road.
Juicy Couture also plans to launch a fragrance late next year and intends to open 10 to 12 freestanding boutiques around the world over the next 12 months. “Juicy Couture is a great lifestyle brand that has remained fresh,” said Efraim Grinberg, president and chief executive officer of Movado Group. “It’s growing very quickly at retail in some of the best stores in the world, and we believe it has a tremendous opportunity.”