ThredUP is honoring Earth Day with new collaborations from major
brands. The clothing resale platform has announced Abercrombie & Fitch
and Reebok as its latest partners who will work to expand consumer
interest in recycling clothing.
With each partnership, the brands’ existing consumer base will be
rewarded for making decisions to extend the lifespan of their
clothing. Now, consumers can turn in unwanted clothing to ThredUp in
exchange for shopping credit that can be redeemed at Abercrombie &
Fitch or Hollister stores. Through this option, consumers will receive
an additional 15 percent payout bonus.
Alternatively, ThredUp users may exchange their secondhand clothing
for points towards Reebok’s loyalty program.
ThredUp recognizes Earth Month with COVID-19 relief programs
In honor of Earth Month this April, the resale platform has decided
to give back to relief efforts for COVID-19.
As part of this initiative, the company has teamed with Reformation
in a program that offers shoppers over 1,000 one-of-a-kind pieces
available through the ThredUp app. Thirty percent of the sale of each
item will benefit Feeding America, a nonprofit organization with a
network of over 200 food banks in the U.S.
ThredUp has also launched new donation kits that will benefit
Feeding America, which will allow its users to directly help those
affected by COVID-19.
Photo courtesy of ThredUp