For fans jaded by overt professionalism in sport, decisions made without a business motive, or, at least, one that will not pay instant dividends, are not merely refreshing, but strike at the heart of what makes it so captivating.

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In the summer of 2012, Michelle Dillon was at a crossroads in her career. The former Commonwealth Games 10,000m runner and sixth-place finisher in the Athens’ Olympic triathlon had been coaching an elite group of London 2012 hopefuls including Will Clarke, Jodie Stimpson and her own husband, Stuart Hayes.

Once the chase for selection and the crescendo of Hyde Park had petered out, it was time for all to take new directions and for Dillon to consider her options. The truth for multisport coaches is that financial rewards lie with schooling large groups of trusting amateurs. Most professionals don’t earn all that much, meaning coach earns a percentage of not a lot for a role that can demand undivided attention – particularly if the athlete in question has never attempted the sport before.

So when Emma Pallant came knocking, a successful junior runner, plagued with injuries and not sure where to turn having hobbled away from a 5,000m trials race and her quest for the London Games, the most cost-effective decision would have been a polite ‘No’.

That it wasn’t says a few things: Dillon has strength of character; a hunger to still be involved with elite sport; and, most pertinently, that in this runner from Farnham, who could be a little firebrand at times, she saw an image of her younger self and a kinship could blossom. Project Pallant was underway and it wasn’t to be the smoothest ride.

“After London, I made the decision I wouldn’t go for a big group of elite triathletes, having done four years of it,” Dillon says. “I receive quite a lot of emails from up and coming athletes, but not many put the light on like Emma’s. I come from the same high-level running background having competed in the world cross-country as a junior and 1994 Commonwealth Games at 21, and I could appreciate where she was with the injuries.

“Something said: ‘Let’s do this’”

“It was why I switched to triathlon. I thought she probably couldn’t swim, wouldn’t have a clue how to ride a bike and would be starting from scratch. But something said: ‘Let’s do this’.

“Stu’s mum told me to give her a call. We got on really well. It was a ‘your journey will be my journey’ approach and in two years we’ve developed a good relationship. I’m so glad I made that decision.”