Napapijri, a subsidiary of VF Corp, has been recognised with the
prestigious Cradle to Cradle Certified gold level certification, the
world’s most advanced standard for safe, circular and responsible materials
and products, for its circular series of recyclable jackets.
Developed and tested over the course of three years, Napapijri Circular
Series of jackets is the first collection of recyclable, mono-material
products to receive Cradle to Cradle Certified Gold from the Cradle to
Cradle Products Innovation Institute, and highlights the future of circular
fashion.
Each of the jackets are fully circular, and 100 percent recyclable due
to their mono-material composition. Fillings and trims are made of Nylon 6
(Polyamide 6), while the fabric is made of Econyl regenerated nylon, a
high-performance yarn recycled from discarded fishing nets and other waste
materials.
The jackets are also linked to a take-back program that allows customers
to return them to Napapijri after two years from purchase and to be
transformed into new fabric through the Econyl regenerated system, which
the company states is “just the beginning”.
Timo Schmidt-Eisenhart, global president at Napapijri, said in a
statement: “Since 2012, we have been working to develop policies and
technical solutions aimed at reducing the fashion industry’s environmental
impact.
“Now, more than ever, we are aware of the pressing issues we are
collectively asked to address. We have chosen to play our part by
pioneering the future of fashion with Circular Series, a range of products
that embodies our efforts to combine design, sustainability and innovation
to inspire a shift in the role our industry has to play in the preservation
of the planet and its people through circularity.”
Napapijri’s first circular fashion project, Infinity Anorak, started in
autumn/winter 2019, and has been acknowledged by the Cradle to Cradle
Products Innovation Institute as one of the most innovative efforts at
closing both product and technical loops, and is now due to turn into a
fully-fledged family of circular products in upcoming seasons, the brand
added.
Napapijri closing the loop with circular series product development
Anna Maria Rugarli, sustainability and responsibility senior director
EMEA, VF International, said: “Napapijri sits within VF’s family of brands
as an incubator of new ideas, processes, and approaches to
fashion-making.
“Its dedication to sustainable practices is reflected in the positive
choices the brand has been making in the last few years – from developing
an alternative to down and phasing out all animal fur, to pioneering a
series of jackets designed, created and brought to market in keeping with
the golden standards of circular economy.”
Christina Raab, vice president strategy and development for the Cradle
to Cradle Products Innovation Institute, added: “Achieving Cradle to Cradle
certification for the Circular Series at the Gold level is a demonstration
of how material choices and deep collaboration with supply chain partners
can holistically drive systems-level circularity from product to business
model.
“Napapirji’s use of Cradle to Cradle Certified to fast-track the
implementation of a fully circular clothing system pinpoints the way the
Cradle to Cradle framework can be used as an innovation lever for
future-proofing the fashion industry.”
Autumn/winter 2020 marks the launch of Napapijri Circular Series, a
family of fully recyclable jackets entirely made of Nylon 6. From its
launch, Napapijri Circular Series has grown to include three jackets the
Circular Anorak, Circular Rainforest, and Circular Puffer – all 100 percent
recyclable. Cradle to Cradle Certified products will be available in
spring/summer 2021.
Images: courtesy of Napapijri
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