The fashion industry is buzzing with the rumour that designer Helmut Lang is about to buy back his own label. A mere two weeks after Prada boss, Patrizio Bertelli, announced that the Helmut Lang offices in New York were to be closed by the Prada Group, he is believed to be in talks with Lang about selling him back the label.
Bertelli has told the designers, hired in the wake of Lang’s departure, to hold off working for a week and to wait for further news. He has thereby placed the label in a holding pattern, according to Women’s Wear Daily, causing general confusion. A source said: “No one really understands what’s going on with the line. It’s a decision that Bertelli and his men have to make.”
The Prada Group has refused to comment. “Prada does not comment on speculation,” a spokesman for the Group said.